In keeping with Gieves & Hawkes’ Spring Summer ’19 collection, this season’s campaign revisits an overlooked part of the house’s history. In the 19th century, the house was a prominent outfitter to explorers and adventurers, and Creative Director John Harrison has reimagined this chapter in Gieves’ history for today’s style conscious man.
‘The DNA of Gieves & Hawkes is rooted in its British naval history and exploration heritage,’ says Harrison. ‘Indeed, we know in 1873 David Livingstone lay in state in the Map Room at No.1 Savile Row – then the headquarters of the Royal Geographical Society – before his interment at Westminster Abbey. My aim for SS19 was to look at the lifestyles of famous explorers and botanists, taking inspiration from their expeditions and the botanicals they found in years gone by.’
Shot on location in Ibiza, exploring the less trodden parts of this famous Mediterranean escape, the campaign channels the collection’s rich textures and relaxed styling. Whether passing through Ibiza’s historic old town or lounging around a sun-drenched coastal villa, SS19 looks at home – both sophisticated and simple all at once.
Mirroring many of Harrison’s botanical design cues, the campaign shows off the collection’s vibrant use of colour. Gone are the pastels of last summer, replaced by saturated tropical tones. Archive prints run through the collection too, referencing the flora and fauna recorded in 19th century explorer’s journals. The madras check shawl historically tied around explorers’ pith helmets is revived in bright, fresh colours, worn as breezy linen and silk scarves, and in silk and cotton blend ties.
Elsewhere in the collection, technical rainwear has replaced the tailored overcoats of winter. The campaign features this season’s sand treated cotton hooded cape jacket with a drawstring waist, and a deep jungle green bonded cotton raincoat to wear over summer tailoring. SS19’s casual elements include textured linen shirting in warm, confident colours, fine gauge knitwear and contemporary stretch-cotton chinos in sand, khaki, navy and powder blue.
Part of the campaign was shot at the Atzaró Hotel, situated at the heart of the island. Built on a former orange farm, Atzaró is an oasis of calm, well-suited to summer’s softly textured tailoring. Gieves’ signature silhouette remains, but the design team has enhanced the structure of this season’s suiting with lightweight canvases, lighter shoulder pads and relaxed waists for a comfortable fit in warm weather, whether cut in fine linen, silk or mohair. The house’s signature silk jacquard evening jackets feature sophisticated palm leaf motifs for a tropical feel, too.
Adam Whitehead’s cool photographic style combines with Ibiza’s lush, verdant backdrops to create a sense of warmth that compliments the collection’s rich colours; with inky blue, burnt orange, tropical pink and jungle green taking centre stage across modern suits, easy separates and confident printed shirts.
The result is a campaign that reinforces Gieves & Hawkes’ approach to menswear design; luxurious, contemporary and chic. Whether elegant tailoring, impactful occasionwear or refined weekendwear, SS19 offers a versatile summer wardrobe for sophisticated, worldly men.
Photography: Adam Whitehead
Styling: David Lamb
Models: Lewis at The Squad and Oli at Next
Grooming: David Wadlow
Creative Direction: Ian Pendleton at Show Media
Filming: Moving Image
Ibicencan Finca in Es Cubells
Ibiza Old Town, Dalt Vila
Gieves & Hawkes
Creative Director: John Harrison
Head of Marketing & PR: James Wall