It’s been over two centuries since Beards (then Waite & Son) opened their doors, but the prestigious brand is still independently run by the same family while retaining its passionate dedication to creating breath-taking fine jewellery.
In 2017 Beards brought their passion to London and opened a store in the Royal Arcade on Old Bond Street. Not content with only offering haute horologie brands Parmigiani Fleurier and Arnold & Son, two masters of exquisite design and watchmaking, Beards London offers a convenient space to discuss and explore all aspects of jewellery: one of a kind commissions, engagement rings, the sourcing of diamonds and rare stones and remodelling/refreshing older jewellery—all while offering the same expertise and unique jewellery designed and crafted in-house at their Cheltenham flagship store.
Nestled above their prominent position in Cheltenham’s town centre, the beating heart of Beards is the warren of rooms that form the jewellery workshop. Traditional age-old techniques meet with cutting edge technology and design to offer clients limitless possibilities without compromising on quality. All aspects from design to smithing and gem-setting are completed in-house with exceptional attention to detail.
Dedication to craft, service and personalisation permeates every aspect of the Beards Bespoke experience. Beginning with a detailed consultation and initial sketches, it’s a deeply personal and emotional process. The expert team carefully sources the perfect stones, creates intricate 3D digital models and then realises a design in sample form; from this their artisans work tirelessly to ensure the final designs resonate correctly with clients and exceed expectations
upon final presentation.
While the characteristics that make Beards what it is have been passed down through over two hundred years of lineage, the brand is far from going stale. Rather it has combined its generations of expertise with a keen eye for the new, exciting and contemporary to create jewellery for future generations to treasure.
Pricing a project starts with an idea, call +44 (0)207 0429 997 or email email@example.com to arrange a free bespoke consultation.