POMELLATO’S SECOND HIGH JEWELLERY COLLECTION IS A LOVE LETTER TO THE PAST WITH A CONTEMPORARY AND SUSTAINABLE TWIST.
Pomellato’s LA GIOIA brings a breath of fresh air to the world of high jewellery. Divided into two chapters, LA GIOIA unleashes a new creative freedom as it breaks from the constraints of time and puts sustainable practices at the heart of each jewel. In the first chapter, Pomellato creates one-of-a-kind pieces using beloved jewels from its own archive to make exciting new designs with elements of past collections. The second chapter offers a resolutely contemporary, high jewellery take on the house’s rich history of iconic chains and sautoirs. In this unprecedented dialogue between the past, present and future, Pomellato rethinks the conventions of high jewellery with these bold, spectacular designs and strong commitment to the future and the Pomellato legacy.
AN UNPRECEDENTED PROCESS
Like falling in love again or re-discovering the joy of a forgotten bracelet or the familiar ripples of a perfectly balanced necklace on the skin, LA GIOIA’s dual approach celebrates a return to life of jewels from the past as well as re-working the simple chain into truly innovative high jewellery. The new collection is a first in the history of 21st century jewellery. Never before has a luxury brand dreamed or dared to incorporate original vintage elements and pieces of jewellery from their past into a contemporary collection or re-imagined the chain, a jewellery staple, elevating it to such a striking high jewellery form.
“I am very proud of LA GIOIA!” declares Sabina Belli, Pomellato CEO. “The idea of re-loving and including iconic pieces from our past in LA GIOIA reflects Pomellato’s values and the Kering Group’s commitment to sustainable development. There is continuity in this collection, a desire to bring sustainability to the world of luxury goods that also allows us to reinvent ourselves both as artisans and designers.”
“Travelling and learning about different cultures has always been a major source of inspiration for our jewellery collections.” says Vincenzo Castaldo, Creative Director at Pomellato. “During this unusual time, for LA GIOIA, I undertook an introspective journey into Pomellato’s history and soul. It was a deeply personal voyage into the treasures of our past. This collection came together in a fun, spontaneous way. It was wonderful to find such a seamless interaction and natural harmony between pieces from Pomellato’s past and present.”
“The idea of this chapter of LA GIOIA Collection originated in a conversation with American artist and designer Sheva Fruitman” said Vincenzo Castaldo. “We were discussing sustainable development in the luxury industry, and she suggested using vintage jewellery to create new designs for our new collection. We thought it was a very interesting idea, and that marked the beginning of this chapter in Pomellato’s history, consisting of designing with archive pieces and stones preserved from past collections. I used these elements from our past as fragments of our memory, then anchored them in the present.”