Dark Pink looks to answer the modern female’s question: how to look amazing and perfectly ready for any occasion, with the minimum fuss and investment as possible. What contemporary woman needs to spend an unnecessary amount of time, effort, energy and money to ensure she looks on point? Dark Pink provides this solution to a modern girl’s wardrobe dilemma: our pieces can be thrown on with bare feet, military boots or heels; with bed hair or a blow dry; with full face or bare freckles. With Dark Pink you are ready to take on the world and have it at your feet.
~ BACKGROUND CONTEXT ~
Dark Pink was established in 2011 by then partners in business and life, Hamid Haq and Magda Sobczyk. Whilst Magda, in charge of design, hails from the Polish countryside and a traditional Catholic upbringing, Hamid, in charge of business, is London-born of Pakistani Muslim parentage. Together they encompass much of the universality of today’s consumer. And whilst they were not destined to remain a couple, they are very much invested in the brand together. Fast forward nine years happily spent selling successfully via third party retailers, 2020 struck, forcing everyone to take a long hard look at themselves and their businesses. Under lockdown, Dark Pink’s strategy – both commercial and creative – was reappraised, and the pair decided to throw off the shackles of third party demands and take back the artistic and directional reins and go direct to consumer. This is the outcome of that decision – we hope you like it.
~ FALL WINTER 20 COLLECTION NOTES ~
The Dark Pink Fall Winter 20 collection is an homage to #everywoman. Featuring abstract florals, rich jewel tones and soft animal prints, the collection is, in equal measures, bold yet understated. The materials vary from light and flowy chiffons, to smooth satin finishes and a sensational sequinned number for that special night out. Defined by sweetheart necklines and peekaboo cut-outs, the line bridges the gap between demure and daring. The collection is designed to take you from day to night, with adjustable drawstring midi-dresses and versatile maxis, which can be styled up or down. These are dresses that are effortlessly elegant yet with an edge. To be thrown on nonchalantly, with ease and minimal fuss, in which you are ready for anything. Dark Pink is the solution to the modern female’s wardrobe, encompassing the full spectrum of femininity as stated in the name itself.
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