Bucherer 1888 and Rolex have unveiled their newly refurbished flagship boutique in Knightsbridge, London. The store, located in the luxury residential and retail complex at One Hyde Park, went through a 12-week redesign led by the Rolex Interior Design department in Geneva in partnership with Bucherer local UK teams.
The eye-catching new façade – the first of its kind in Europe and second in the world after Dubai –draws inspiration from the iconic fluted bezel of Rolex watches with metal, opaque gold and translucent glass elements, providing a welcoming yet discreet shopping environment within the boutique. The brand new interior features warm bronze, walnut wood, striated limestone and furniture in the internationally identifiable Rolex green.
The boutique, which originally opened in 2011, has become a destination for Rolex watch collectors all over the world and, as the largest stand-alone store in Europe, holds one of the widest assortments of special Rolex watches. To celebrate the opening, a rare selection of diamond and gem-set Day-Date and Datejust models will be on display over the summer months. The expert sales team, covering over eight international languages, are dedicated to deliver an impeccable shopping experience in line with both Rolex and Bucherer values.
‘Our strategy has always been to provide the largest range of product, and to give the best possiblecustomer experience, to make it unforgettable to buy your watch here.’ David Coleridge, Chairman, Bucherer UK.
The retailer and Rolex share a long-standing partnership based on a common passion for horological precision and exceptional service. In 1924, Ernst Bucherer, the son of Bucherer’s founderCarl-Friedrich, initiated a strong collaboration with Hans Wilsdorf, the founder of Rolex, adding the watch brand to the Bucherer range for the first time. Today, Rolex is one of the most famouswatch brands in the world and remains Bucherer’s most importantpartner.
Founded in 1888, the family company Bucherer has one of the most distinguished traditions inEurope’s watch and jewellery industry, and over the last 130 years has established for itself anexclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques alsooffer the company’s international clientele a wide range of luxury watches from renowned brands.Bucherer is present at 34 exclusive locations in Europe: with 17 stores in Switzerland, 10 in Germany,a flagship store in Vienna, the world’s largest watch and jewellery store in Paris, a store inCopenhagen, Denmark, and six boutiques in London.
In January 2018, Bucherer also took over the US luxury watch retailer Tourneau, which has 28 stores across the US. And in summer 2018, the watch family took over another establishment – Baron & Leeds – with its four luxury watch and jewellery stores in Hawaii. The company employs over 2,400 staff and is currently managed by Jörg G. Bucherer, meaning it has now been under the stewardship of the Bucherer family for three generations. The Bucherer headquarters remain in Lucerne to this day.